the story behind
re:line® and Paisle Botanics®
We created re:line® because hair care should not feel like guesswork. Too many routines leave hair dry, fragile, or weighed down, and too many scalps feel stressed after products that do not respect the foundation.
re:line® is our routine system. It is built to help you cleanse, treat, and style with consistency, so your hair can feel softer, look fuller, and break less over time.
Paisle Botanics® is our parent brand. It is where our formulation standards live, and where we develop exclusive, ingredient-first products beyond the re:line® collection. Two distinct brands, one shared commitment to thoughtful care.
IIT ALL BEGINS
(and ENDS!)
WITH EARTH
As humans, we can invent, improve, and enhance. But it all comes from home, Earth.
We like to take a step back and source our ingredients from plain old earth.
It’s all there, we know it, we just need to look.
the
formulation
Once we’ve found the right ingredients, we can’t just throw them in a bottle. At this point we enter a trial period in which we test different quantities and variations (Not on animals!).
This can take a while, but we have patience.
We keep tweaking the formula until we have the perfect blend of botanicals.
Mixing
It All
Up
You may think this part is simple.
It’s not.
This is were we sometimes give earth a hand to keep the formula stable and consistent. You would be surprised at how complex and significant the blending and mixing process is.
We never
change nature,
we adapt to it.
Then we do it again. Nature evolves, and we follow. We do not change nature. We honor it, adapt to what it gives, and shape each formula around those natural gifts so your results stay consistent, reliable, and worth the ritual.
THE PAISLE BOTANICS® STANDARD
Paisle Botanics® is our parent brand and our formulation house. This is where we set the standard for ingredient quality, testing, and consistency, and where every formula begins.
re:line® is our hair routine system built from that standard, organized into focused collections designed to support different hair needs, from restoration and strengthening to styling and maintenance.
Paisle Botanics® is also home to exclusive releases beyond the re:line® collection, created with the same ingredient-first care.
Our Values
Environmentally Friendly
Our value system is simple. We keep our formulas cruelty free and vegan friendly, made without harmful chemicals that can be a danger to the environment and to your hair. Clean, thoughtful care should feel good in your hands and good in your conscience.
The Hair Loss Support Approach
Each ingredient is chosen with care by our team to support healthier looking hair, encourage growth support, and revive preexisting damage. The goal is hair that feels thicker, looks vibrant, and brings confidence back, starting at the root.
For All Hair Types
No one gets left behind. Our products are designed to work across hair types and textures, including hair that is colored, bleached, straightened, or simply in need of a boost.
At re:line®, we focus on building thoughtful hair care routines designed to support healthier-looking hair over time. Each product is developed with precision and care, using high-grade ingredients and guided by the formulation standards of our parent brand, Paisle Botanics®.
We are honored to be part of your routine and proud to offer systems that feel intentional, dependable, and made to support you at every step.